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2006-02-01 - 9:25 a.m.
This is just a quickie for ya'll but I had to share this.... I was reading my cultural anthropology book and came across something that you guys will enjoy reading as well: An imperfect understanding of other languages has had some embarassing consequesnces for North Americans engaing in international marketing. U.S. chicken entrepreneur Frank Perdue decided to translate one of his very successful advertising slogans into Spanish. Unfortunately, the new slogan didn't produce the desired results. The slogan, "It takes a tough man to make a tender chicken" was translated into Spanish as "It takes a virile man to make a chicken affectionate." The Pepsi-Cola Company, when attempting to use its catch advertising slogan, "Come alive with Pepsi" in Asia, learned that it was translated as, "Pepsi brings your dead ancestors back from the grave." And the Dairy Association's wildly successful U.S. ad campaign, "Got Milk?" had the unfortunate translation "Are you lactating?" when used in Mexico.Until next time...peace, love, & HEALTH!!!
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